Novomatic is not a name a lot of people have heard of, and therefore they may be surprised to learn that this is one of the world’s largest gaming technology companies, with revenues in excess of $4 billion a year.
Novomatic was founded in 1980 by Johann Graff in Austria. The company has been so successful over the years that it has propelled Graf to become one of the world’s richest men with a net worth of $7 billion.
Graf got his start in the business in 1974, importing Belgian pinball machines to be set up in bars and cafes in Austria. He was successful enough to continue to build his business up from basically nothing to what it is today, a true industry leader.
Novomatic, while still headquartered in Austria, has grown to become a global enterprise with offices in 50 countries, with 24,000 employees, and 235,000 gaming terminals at 1,600 gaming locations in 80 countries.
Novomatic has interests in just about every facet of the gambling business, and is heavily involved in land based gaming machines, sports betting terminals and sports betting software solutions, as well as cash dispensing machines, ticket dispensing machines, accounting and business software, gaming administration and control software, online, mobile, and social gaming, including providing live dealer solutions to online casinos, as well as serving the huge lottery industry.
While there are companies who make more slots, no one makes more gaming related equipment overall than Novomatic, and they are much more than just a gaming company manufacturer, and are particularly known for their software and technology that allows for increased performance of both land based and online gambling enterprises.
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Novomatic Slot Games
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- African Simba
- Always Hot
- Amazing Stars
- American Diner
- American Gangster
- Anubix
- Attila
- Autumn Queen
- Aztec Power
- Banana Splash
- Book of Ra
- Bear Tracks
- Big Catch
- Bullion Bars
- Captain Venture
Novomatic Takes The World By Storm
Back in 1980, Novomatic jumped right out of the gate in the business, with their first slot machines rolling off of the assembly line. They expanded very rapidly and by the next year they were swiftly growing their operations to Germany, France, the Netherlands, and Switzerland. They conquered new markets with determination.
This evolution advanced at an amazing pace and within the next 2 years they operated across several more countries. Novomatic’s innovative gaming hardware considerably helped revolutionize the slot machine business as it moved to more sophisticated equipment in the 1980s. They gained a strong foothold in the industry.
The company not only supplied gaming machines to casinos, but they also started opening its own venues as well, beginning in the late 1980s, including constructing the largest casino in the Czech Republic in 1991, as well as building a sports book that same year. Their influence was growing steadily and impressively.
New plants in several countries were constructed in the years to come, aiming to keep up with the demand for their technologically advanced products. They even ventured into the construction of hotels to accommodate their slots and other gaming machines. Their success was prominent in the market.
Novomatic leads in multiplayer casino electronic table games, something we are observing more in casinos lately, and they pioneered the first of its kind back in 1997. Their innovation in gaming technology continues to grow.
The firm has kept expanding continuously, acquiring and building more casinos, additional plants, and offices in more countries, and advancing better technology and software along the way. Numerous awards for their business accomplishments have been accrued, and the company grew even more with several strategic business acquisitions, providing even more innovation and expertise to boost their success further. It's been a remarkable journey for them.
This business has possessed an immense appetite for growth and that hunger has been well satisfied over the years with all of the expansions and acquisitions they have completed. They've capitalized significantly on market opportunities.
Today, they are a complete gaming conglomerate with involvement in virtually every aspect of the business, from scratch cards, to lottery tickets, to sports wagering, to owning several land-based casinos, to producing casino slots and table game machines, to the software that operates these ventures, to online casino, poker, bingo, and sports betting, basically covering the entire spectrum. Their reach is extensive.
Novomatic Goes Online
If customers gamble on something, Novomatic desires involvement, and they have impressively succeeded in obtaining a role in a substantial number of the world’s wagers. While there are far larger casinos than the ones they own and run, and while there are companies producing more gambling machines, and while there are companies that are larger in the lottery or sports betting or casino software sectors, or in the online software market, Novomatic simply has involvement in so many areas that the total is as impressive as any in the gambling business. Their market presence is undeniable.
Novomatic didn’t enter online casino games until 2011, but they quickly made strides with their acquisition of Greentube Internet Entertainment Solutions, which now functions as a subsidiary of Novomatic. Their transition to online gaming was strategic.
They have a vast list of online titles, and it’s been notably easier to diversify into the online casino software industry than it used to be, considering the recent surge of new online software and new online casinos to present it. Their online presence is robust and growing.
So while it was typical for online casinos to solely offer software from one provider traditionally, the newer establishments specifically have been featuring software and games from multiple providers, and Novomatic has leveraged this, now ranking among the numerous providers that many online casinos utilize now. They have diversified in their offerings effectively.
Novomatic, through their subsidiary Greentube, doesn’t just create online slot software, as in the Novomatic tradition, they have expanded laterally to not only online table games, but live casino dealer software, poker, bingo, sports wagering, as well as a variety of social gambling products. Their portfolio continues to broaden impressively.
Novomatic is quite attentive to the new frontier in mobile gaming and is a foremost provider of software that can seamlessly function across multiple platforms, including mobile, which is where the future appears to lie nowadays, as mobile gambling is only anticipated to grow larger and larger in the upcoming years. Their adaptability to new markets is formidable.
Novomatic now offers nearly 300 different online games, available at many online casinos today, and have plunged into this sector of the market with both feet, as always. Over time, with their knack for expansion, they are likely to take an even more substantial role in the online gaming industry, as everything about this company continues to grow bigger and better over time. Their future remains promising and expansive.